Martha Stewart, the 85-year-old lifestyle and media mogul, has adopted a new look, showcasing a vibrant pink hair transformation that has drawn comparisons to reality television personality Kylie Jenner. The change, shared over the weekend, saw Stewart trade her signature blonde locks for a rosy, rose gold shade.
Hairstylist Chris Appleton, known for his work with celebrities including Jenner and Kim Kardashian, shared a video of Stewart with her new hair color, captioning it, "Welcome to the rose gold era." He further posted photos of the style, quoting Stewart's iconic tagline, "Rose gold... It’s a good thing."
The updated hairstyle, styled in soft waves with a side part, was complemented by dewy mauve makeup. Fans reacted enthusiastically on social media, with many commenting on Stewart's youthful appearance. Some suggested the new color should be rebranded as "Martha’s pink" or "Martha’s rose garden gold," while actress Chrishell Stause dubbed it "Pink Chíc."
Jenner, 29, famously sported a similar pink hue during her "King Kylie" era in 2016, a period characterized by her bold style choices. Appleton, who has worked with Stewart previously, also styled Jenner, whose "King Kylie" phase is often associated with her late teenage and early 20s.
Stewart recently discussed her approach to maintaining her appearance in an interview with People. She attributed her youthful look to "good genes," healthy eating habits, limited alcohol consumption, and regular exercise. Stewart also mentioned utilizing "a little bit of fillers" a few times a year and receiving professional facials, but denied ever having plastic surgery, emphasizing her preference for a maintenance-focused routine. She is known for her disciplined lifestyle, which she has often shared with her followers, detailing her diet and wellness practices.