Ash K Holm, a celebrity makeup artist behind recent high-profile looks from Kris Jenner’s Vogue Arabia cover to Lindsay Lohan’s press tour appearances, laid out the handful of products she reaches for on set and in her personal kit — and credited a piece of career advice from Jenner for helping shape her approach.
Holm, who says her big break came after a 2015 booking with Khloé Kardashian, described a career built on “time, consistency and building trust.” She called working with “powerhouse women” in Hollywood formative, and repeated a lesson she said she learned from Jenner: “If someone tells her no, she’ll say, ‘You’re probably just talking to the wrong person.’ It’s a reminder that the worst anyone can say is no, so why not go for it?”
Holm’s selections, featured as part of Page Six Style’s Six Picks series, span luxury labels and affordable drugstore finds. She listed Elemis Superfood Facial Oil as a long-standing staple that she uses to prep skin and address dry patches without breaking down makeup. She called Make Up For Ever’s Artist Color Pencil the "Swiss Army knife" of her kit for its versatility across eyes, lips and brows, and praised Maybelline’s Super Stay Ink Crayon for pigment, longevity and comfort.
The artist highlighted Tom Ford’s Shade & Illuminate Contour Duo for sculpting that still reads natural, pairing the contour with its built-in cream highlighter to add subtle dimension. She described her Morphe Best of Blends 8-piece brush set as non-negotiable tools that allow precision and a range of techniques, and she recommended Kiss Falscara Studio Lash Extension Kit for customizable lashes that can be mixed and matched to suit the client and the look.
Holm said her kit’s composition reflects practical needs on set as much as aesthetic preferences. "The right tools allow me to create with precision and artistry — what would a painter be without their brushes?" she said, noting that some items in her professional kit are relatively affordable and accessible for consumers who want to emulate celebrity looks.
The list Holm provided to Page Six Style, written by commerce reporter Hannah Southwick, reinforces a growing pattern in celebrity beauty coverage: makeup pros often blend high-end staples with drugstore workhorses. Holm’s recommendations illustrate that approach, citing products that promise longevity for long events and flexibility for different face shapes and skin types.
Holm framed her work in terms of collaboration and problem-solving. She said she values products that let her “translate what’s in my head to what’s on my client’s face flawlessly,” whether she is preparing a star for a red carpet moment or a press tour. Her clients’ needs — from instant hydration to long-wearing pigment — guided her selections.
The stylist also reflected on how proximity to influential clients has influenced her confidence. “Being around women like that makes you braver,” she said, referencing the high-profile roster she has worked with since that early Kardashian opportunity.
Holm’s product choices underscore a practical philosophy: prioritize versatility, longevity and skin preparation. For consumers, the recommendations offer a set of entry points for recreating polished, camera-ready makeup, while for industry professionals they reaffirm the value of dependable tools and formulations that perform under lights and over long days.
Page Six Style’s Six Picks series asks industry figures to share the items they reach for most; Holm’s selections align with current trends in celebrity makeup, where contouring, customizable lashes and multipurpose pencils remain central to both red carpet and editorial work. The combination of a few luxury items with effective, budget-friendly staples reflects the working reality of many makeup artists who must be ready for a range of looks and skin types on tight schedules.
Holm’s career progression, from an early booking that opened doors to a roster of notable clients, and the practical list of products she uses, provide a portrait of a working makeup artist balancing creativity, technique and real-world demands. Her account emphasizes that preparation, the right tools and persistence are as essential to a makeup career as any single product.