Madison LeCroy, known for her role on "Southern Charm," has publicly endorsed the Cosrx Advanced Snail 96 Mucin Power Essence, calling it a vital part of her nightly skincare regimen. LeCroy stated in 2024 that she uses the product every night, emphasizing its effectiveness for her dry skin.
"This stuff is amazing," LeCroy told E! News. "The price is insane. I have invested a lot of money into skincare and this really does work. I have dry skin and this has really changed that for me."
During the Amazon Prime Day 2026 sale, the Cosrx Advanced Snail 96 Mucin Power Essence is available at a reduced price, nearly 50% off its usual cost, making it available for approximately $13.
The K-beauty product has gained significant traction on platforms like TikTok and is favored by other notable figures. Emily Ratajkowski has previously shared the product on Instagram, and Alex Cooper told Vogue it is the sole product that keeps her skin hydrated for extended periods. Ariana Madix also expressed her approval, noting she became a fan after borrowing it from her boyfriend.
The essence is formulated to address dullness and hydrate dehydrated skin, aiming to provide a radiant complexion. Amazon reported selling over 40,000 bottles in the past month alone, indicating widespread consumer interest.
Other Cosrx products have also received celebrity endorsements. Angel Reese has referred to the brand's 6 Peptide Skin Booster Serum and Peptide Collagen Hydrogel Eye Patches as her "ultimate skin hack" on TikTok. Hailey Bieber has been noted for using the brand's Advanced Snail Mucin Glass Glow Hydrogel Masks, which are also on sale for $10 during Prime Day.
Amazon Prime Day 2026 is scheduled to run from Tuesday, June 23, to Saturday, June 27. Participation in Prime Day sales requires an Amazon Prime membership, though a 30-day free trial is available for new subscribers. This year's event is noted to be earlier in June compared to previous years and includes new incentives such as sweepstakes and opportunities to win gift cards.