Love Island couple Harrison Solomon and Lauren Wood have secured multiple five-figure brand deals since leaving the ITV dating show in July, The Daily Mail reported, marking a commercial boost for the pair despite controversy surrounding the footballer's time in the villa.
Harrison Solomon, 22, has signed partnerships with boohooMAN and Fashion Nova, while Lauren Wood, 26, has joined Force One Management and agreed a five-figure deal with Myprotein as she pursues work in the wellness and lifestyle sector. The deals, described by the publication as being worth tens of thousands of pounds, follow the couple's rise in visibility after their exit from this summer's series.
The couple also made their first joint red carpet appearance last week at the premiere of The Roses at Odeon Luxe Leicester Square in London. Photographs from the event showed Wood in a sequin, halterneck gown and Solomon in a black suit.
Their commercial success follows a contested run on Love Island during which Solomon's interactions with other contestants drew criticism from viewers and a statement from the charity Women's Aid. During the show, Solomon was involved in relationships and discussions with fellow islanders including Toni Laites, 24, and Helena Ford, 29, actions that provoked condemnation from some viewers and the domestic abuse organisation. Women's Aid said his behaviour "reinforces a culture that excuses and trivialises violence against women and girls," according to the earlier coverage.
Solomon and Wood addressed the backlash in appearances after the series. On ITV's Lorraine, Solomon told stand-in host Christine Lampard he expected some criticism for his on-screen choices and said he did not "handle the situation in the best way." He added that there was "no malicious intent" in his conduct and described himself as indecisive while trying to be honest about his feelings in the villa. Wood said those who know Solomon personally do not believe him to be the person he was portrayed as on television.
The pair left the show in July and have since pursued opportunities common to high-profile reality television alumni, including modelling and influencer partnerships. Force One Management, the agency reported to represent Wood, has a roster that includes other reality stars and influencers. The brand engagements with fashion and wellness companies reflect an ongoing commercial market for personalities emerging from mainstream dating shows.
Industry analysts and marketing executives have previously noted that exposure from reality programmes can translate into lucrative short-term campaigns for participants, particularly in fashion, beauty and fitness sectors. The reported deals for Solomon and Wood follow that pattern, pairing social-media visibility with collaborations aimed at consumers of clothing and wellness products.
Neither Solomon nor Wood has publicly released full financial details of the agreements. Representatives for the brands and agencies involved did not immediately respond to requests for comment. Women's Aid reiterated the importance of scrutiny around public portrayals of relationships on reality television and the potential impact on audiences, while Solomon and Wood continue to build their post-show profiles through appearances and commercial partnerships.