Love Island finalists Yasmin Pettet and Jamie Rhodes have reportedly split after attending the National Television Awards in London, with Pettet later seen in the company of Traitors star Freddie Fraser, media outlets reported Thursday.
The couple, who finished third on ITV's Love Island earlier this year, arrived on the red carpet at the O2 Arena together but were said to have spent much of the evening apart. An onlooker quoted by The Sun told reporters Pettet and Fraser were seen holding hands and that Pettet appeared to lead him away from the crowd.
Freddie Fraser, 20, who appeared on the BBC series Traitors earlier this year, drew a strong fan following during his television appearance. The Sun attendee said other Love Island couples at the event, including winner Toni Laites and fellow finalist Shakira Khan, remained close through the night, while Pettet and Rhodes did not.
Representatives for Pettet and Rhodes had not publicly confirmed a split at the time of publication. Daily Mail reported that it had contacted Pettet's representative for comment.
Pettet and Rhodes had appeared to be steady following their exit from the villa. In recent interviews, Pettet described feeling "really bonded" with Rhodes and said there had been "no rush to be intimate" after the show. The pair's reported separation comes amid a wider period of career moves for Pettet.
Last week, the Daily Mail reported that Pettet was set to sign with Storm Management, marking a first for a Love Island alumnus to join the prominent fashion agency. Storm Management has represented high-profile names in fashion and entertainment and, according to the report, will work with Pettet on editorial, fashion collaborations and broader commercial opportunities.
Pettet was quoted in the Daily Mail as saying she had long been interested in high fashion and described Storm as a "perfect synergy" for her ambitions. Sarah Doukas, founder of Storm, told the Daily Mail the agency was "very excited to be formally representing Yasmin," praising her style and potential for projects across fashion, beauty, branding and licensing.
Love Island has become a pipeline for television personalities and social media influencers, with ITV reported to be preparing further television appearances and commercial deals for finalists from the most recent series. Pettet's reported links to a major fashion management company reflect a trend of reality television contestants parlaying exposure into modeling, presenting and brand work.
Neither ITV nor Storm immediately responded to requests for comment beyond statements published by the Daily Mail. The reported interaction between Pettet and Fraser at the National Television Awards has not been independently confirmed by the broadcasters involved.
The National Television Awards, held annually at London's O2 Arena, draw a range of television talent and have in recent years been a frequent backdrop for headlines about relationships and industry signings as television personalities transition into wider media and commercial roles.