Lily Collins, known for her character Emily's lavish Parisian wardrobe, is shifting to more budget-friendly fashion as the new global ambassador for online retailer Zalando. The partnership, announced alongside the launch of Zalando's Autumn/Winter collection, features Collins in the brand's latest advertisement.
In the campaign, Collins is seen showcasing outfits that contrast with the high-end designer clothing typically worn by her "Emily in Paris" alter-ego. One ensemble includes an Anna Field for Zalando top costing approximately $23.99 and a Gestuz wrap skirt priced at $130. In another scene, she wears a Baum und Pferdgarten top and skirt valued at $180 each, paired with an Anna Field faux fur coat for about $69.99. The campaign humorously depicts Collins seeking fashion advice from designer Bella Freud and Nicky Campbell as she prepares for a party.
Collins shared her enthusiasm for the campaign, stating, "We all ask ourselves 'What do I wear?' every single day, and I love that this campaign dives into the beautiful chaos of that decision-making process." She added that working with Freud and Campbell as her "inner style council" perfectly captured the debates people have before choosing an outfit.
This collaboration comes as the sixth and final season of "Emily in Paris" is set to premiere on December 24. Recent first-look images from the upcoming season show Collins in various striking outfits. The previous season concluded with Emily's ex-boyfriend Gabriel, portrayed by Lucas Bravo, discovering she was single and inviting her to Greece. The new season's images also featured Emily's best friend, Mindy Chen, played by Ashley Park, in what appeared to be a farewell scene.
Collins has previously described the upcoming final season as the "final chapter in Emily’s adventure of a lifetime," promising that it will deliver everything fans love about the show. Production for the season is underway, with the cast and crew aiming to create a "fantastic farewell season."