Leigh-Anne Pinnock has showcased her growing baby bump for the latest campaign from The Body Shop, titled 'Grow Wild.' The former Little Mix member, who announced her pregnancy earlier this month with her husband, footballer Andre Gray, appeared in a striking photoshoot wearing a red crop top to promote the brand's reformulated Body Butter and Born Lippy range.
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The 'Grow Wild' campaign, launched to commemorate The Body Shop's 50th anniversary, focuses on celebrating women and girls who assert themselves unapologetically. Pinnock is joined in the campaign by other notable women, including Jameela Jamil, Paloma Faith, and Ashley James.
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Alia Hawa, Chief Commercial and Brand Officer at The Body Shop, described the campaign as a "declaration" and a "duty" to counter tightening beauty standards that encourage women to "take up less room." She emphasized the brand's long-standing commitment to supporting women who "refuse to shrink themselves."
Pinnock, 34, previously announced her pregnancy in a social media video while working in her studio, writing, "As one chapter ends, another begins." She and her husband, Andre Gray, 35, welcomed twin daughters in August 2021 and married in June 2023.
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Pinnock also spoke about overcoming a period of betrayal in her relationship with Gray on Paloma Faith's podcast. She detailed how Gray's move to play for Aris Thessaloniki in Greece provided him with space for reflection, leading to him recognizing his past selfish behavior. Pinnock stated that Gray actively worked on changing, which ultimately helped their relationship recover. She expressed that while others might question forgiving a partner who caused hurt, she believes individuals ultimately know what is best for themselves, and that their current relationship is in a "really beautiful place."