Young people across Latin America are increasingly participating in "aura battles," a physical manifestation of the online trend known as "aura farming." These events, often held on beaches, in parks, and other public spaces, involve participants showcasing creative moves and poses to gain crowd approval.
The trend, which began in Brazil and gained momentum through social media, has spread to cities such as Mexico City, Quito, and Buenos Aires. Competitors, often dressed as characters from comic books or films, engage in dance-offs and perform actions inspired by video games or popular online trends. The objective is to generate positive energy or "good vibes," which participants believe improves their personal "aura," a concept rooted in some spiritual traditions referring to an energy field surrounding individuals.
"Aura farming is about letting your essence flow in a place where people are watching you, but where there is no shame," said Liam González, a 20-year-old film student who attended an event dressed as the movie character Shrek.
Unlike other competitive activities, aura battles emphasize non-contact and avoid verbal altercations. "They are simply farming their aura," explained Fernando Lícito, a Peruvian content creator who organized three such events. "And whoever gets the crowd to make more noise wins."
While the trend has found enthusiastic participants, it has also encountered some opposition. In Lima, Peru, an aura farming event was canceled by local officials for lacking necessary permits. In Cuiaba, Brazil, the mayor denied permits for a tournament, deeming it not in the public interest, leading to its relocation to a university campus. Costa Rica's Ministry of Education banned aura battles in public schools, citing potential conflicts and learning disruptions.
Conversely, Mexico's education minister has shown support for the trend, posting a video about "farming good education" as the country prepared for a new school year. Participants like González view aura farming as a valuable outlet for self-expression and enjoyment, despite a lack of understanding from older generations. The trend has even reached Spain, with events organized in cities like Madrid and Zaragoza.