Reality television personality Lala Kent's preferred mascara, the Essence Lash Princess, is currently available for $4 as part of Amazon's Prime Day sale. The product, which has garnered significant attention and over 281,000 five-star ratings on Amazon, is a frequent recommendation from Kent.
Kent, known for her role in "Vanderpump Rules," has publicly praised the mascara on multiple occasions, including during Amazon Live sessions in 2023 and earlier this year. She has described it as a way to achieve a high-end look on a budget. The mascara is noted for its ability to provide volume and length without clumping, giving a false lash effect. Shoppers also report that it does not flake or irritate sensitive eyes.
The Essence Lash Princess mascara is also available in burgundy, brown, and plum, in addition to black. The formula is free of parabens and gluten and is a cruelty-free product.
Amazon Prime Day is scheduled to run from Tuesday, June 23, through Saturday, June 27. The sale is exclusive to Prime members, though a 30-day free trial is available. This year's event includes new incentives such as sweepstakes and opportunities to win gift cards, alongside deals on electronics, beauty products, and accessories.