Kylie Jenner has brought back her "King Kylie" alter ego for a new partnership with Dunkin' Donuts. The collection, named the "King Kylie Collection," features a trio of pink beverages designed to evoke the "nostalgic, playful energy" of Jenner's former style.
Jenner, 28, donned a matching pink wig and suit for a commercial promoting the new drink line. The video, directed by Dave Meyers, who has previously helmed music videos for artists like Jennifer Lopez and Britney Spears, shows Jenner in a boardroom setting presenting the collection. "It did, and everyone loves it," Jenner says in the ad, responding to a question about market research for the drinks.
The "King Kylie" persona was prominent about a decade ago, with Jenner frequently sporting vibrant wigs in various cuts and colors, particularly candy pink. While she has largely moved away from that style, she expressed enthusiasm for revisiting the era.
"This era is such a big part of me," Jenner told Nylon. "People just love it every time I go for it and put on a pink wig. So I think stepping back into the King Kylie energy and making it feel new again is always really special."
Jenner also emphasized the importance of authenticity in her brand collaborations, telling The Hollywood Reporter, "I want it to feel authentic and personal, and something that makes sense for me. I also want something that my followers and fans would love. This felt right from the beginning."
The new collection is available just in time for summer.