Kylie Jenner has introduced her newest venture with footwear label Gia Borghini, a collection of shoes designed for her brand Khy. The unveiling was accompanied by a campaign featuring Jenner posing nude, adorned only by the new footwear.
In the campaign images, revealed on Instagram, Jenner is strategically posed, using her long hair to maintain modesty. One photograph showcases strappy metallic silver heels, highlighting a French manicure. Another image features Jenner wearing a black wedge sandal with a thong strap.
Jenner stated on Instagram that she has worn shoes from Gia Borghini for years, making the partnership feel authentic. She described the creation process as one where she "reworked every detail over and over until they felt just right and completely effortless." The collection is available on khy.com.
Jenner had subtly showcased a pair of the silver heels in June while attending an NBA Finals game alongside her boyfriend, Timothée Chalamet.
This collaboration follows Jenner's previous venture with Frankies Bikinis for a second swimwear line. To promote that collection, she participated in a photoshoot with Francesca Aiello, the founder of Frankies Bikinis. Their initial collaboration, "Cloud Cups by Frankies Bikinis x Khy," was released in July 2025.
Jenner launched her clothing line, Khy, in October 2023 with a photo of herself in a black faux leather trench coat. The launch was accompanied by a Wall Street Journal feature on her entrepreneurial endeavors and a star-studded event attended by notable figures including Kendall Jenner and Hailey Bieber.
In addition to Khy, Jenner is the head of Kylie Cosmetics. She also previously launched Kylie Swim, which has since been discontinued, and Sprinter, which has been rebranded as k2o by Sprinter.