MAC Cosmetics has officially introduced Kris Jenner as the newest face of its “I Only Wear MAC” campaign, centered on the brand’s Iconic Studio Fix Foundation line.
The announcement followed a morning leak of a campaign photo. The full campaign, shot by Dutch photography duo Inez and Vinoodh, features the 69-year-old businesswoman and television personality wearing MAC Studio Fix in shade NC20 and appears in a series of staged vignettes and short videos that play on glamour and self-assurance.
In one clip Jenner walks on a treadmill in high heels while preparing an ice-cold martini and asks, "Can your foundation do this?" In another spot she reclines inside an oversized compact and says, "My skin. My shade. My features. MAC." The campaign materials emphasize long-wear coverage and the Studio Fix product line.
MAC’s release framed Jenner’s casting as part of the brand’s ongoing series promoting the Studio Fix collection. The campaign imagery, released August 2025, follows Jenner’s recent high-profile magazine appearance and public outings that drew attention to her refreshed appearance.
Earlier this year, a representative for Jenner confirmed to Page Six that Dr. Steven M. Levine was responsible for her recent cosmetic work, saying, "We can confirm that Dr. Steven Levine did Kris Jenner’s recent work," without specifying details of any single procedure. In an interview with Vogue Arabia’s September issue, Jenner said, "I had a facelift about 15 years ago, so it was time for a refresh," and added, "I decided to do this facelift because I want to be the best version of myself, and that makes me happy." Jenner appeared on the cover of that issue.
The campaign release and accompanying imagery generated attention on social media and in entertainment outlets, where some observers noted Jenner’s rejuvenated appearance. Jenner, who turns 70 in November, has maintained a high public profile through her work managing family enterprises and her visibility in fashion and beauty coverage.
The MAC campaign continues the brand’s practice of featuring high-profile figures in promotional work for its foundation lines. The ads credit Inez and Vinoodh for photography and depict Jenner in stylized, tongue-in-cheek scenarios that aim to highlight the foundation’s coverage and finish.
MAC did not immediately provide further comment beyond the press release announcing Jenner as the face of the campaign. Representatives for Jenner have previously declined to discuss specifics of cosmetic procedures beyond confirming the practitioner involved.