Kim Kardashian on Friday used Instagram to promote SKIMS’ fall wardrobe with a set of highly transparent snakeskin-print pieces that drew both praise and bemusement from followers.
The photos, posted Sept. 5, show Kardashian wearing sheer bodysuits and leggings paired with triangle bras, in some frames making undergarments clearly visible. The post’s caption directed followers to “SHOP SKIMS FALL WARDROBE ON SKIMS.COM.” Some viewers on social media commented that portions of the images appeared to have been digitally altered to avoid explicit nudity.
Reaction in the comments ranged from humor to incredulity. One user quipped that the pieces were “perfect to wear while picking up my kids from school.” Another asked, “So where does one wear this? A club with drunkards?” A third referenced singer Post Malone, asking whether he would model the line; Malone has previously collaborated with Kardashian on a men’s SKIMS collection.
Kardashian has long used social media to showcase SKIMS, the shapewear and loungewear brand she co-founded, and to drive direct-to-consumer sales. The new images are consistent with the company’s frequent product pushes, which often emphasize body-hugging silhouettes and trend-driven materials.
Public response to provocative celebrity fashion is a recurring feature of Kardashian’s public profile, with past SKIMS campaigns prompting similar debate over where garments belong in everyday wardrobes and how brands balance sex appeal with commercial accessibility. The latest post added to that ongoing conversation while underscoring the role of celebrity-led marketing in maintaining visibility for direct-to-consumer apparel labels.
Kardashian did not immediately respond to requests for comment. SKIMS typically markets new drops through the founder’s social channels and the brand’s website, and promotional imagery often reaches wide audiences within hours of posting.