Katie Price apologised after reigniting a years‑long public feud with actress and presenter Emily Atack by posting a vulgar Instagram comment that she later deleted.
The former glamour model, 47, said the post — which described Atack as a "funny fishy" — was uploaded as part of a "truth or dare" challenge during her current tour with Kerry Katona and that she did not intend to offend. "Hey everyone, just to let you know the post that went up before — I'm on tour and it was a truth or dare challenge where the audience said dare," Price wrote, adding, "If anyone was offended... and Emily Atack, I love you to bits. I didn't mean any of it. It wasn't me. It was a challenge, but we've now deleted it. I apologise for that. But it was a part of a truth and a dare game on our tour."
The exchange revived a dispute that dates to 2019, when Atack, then presenting the I'm A Celebrity... Get Me Out Of Here! spin‑off Extra Camp, joked she would "need to get tested in a clinic" after learning she had bathed in a rock pool previously used by Price and her then‑husband Peter Andre. Price responded that year with a viral video in which she mimicked a phrase — later referenced as "phwoar fishy" — and the pair have traded barbs subsequently. Price has previously made similar references in live shows and social posts, and in recent months appeared to target Atack again in promotional clips and podcast appearances.
Price and her touring partner Katona are currently performing "An Evening with Katie Price & Kerry Katona," a tell‑all stage show. Sunday night's performance at the Floral Pavilion in New Brighton was briefly disrupted when security and police were called after a group of audience members were asked to leave for allegedly being drunk and disruptive, a venue spokesperson and Merseyside Police said. Price apologised to the audience for a roughly half‑hour delay between acts, saying the interruption "had nothing to do with us." Katona called out the group for "ruining the show for everybody else" before the pair resumed performing.
Merseyside Police said they received a report shortly before 9.10 p.m. from theatre security that a number of females had been asked to leave due to drunken and disruptive behaviour and that those refused to leave and were verbally abusive towards staff. The force said enquiries were ongoing. A Floral Pavilion spokesperson said theatre staff, with support from police, swiftly removed the small number of disruptive patrons so the performance could continue.
Price's explanation that the Instagram comment was the result of an onstage dare came as social media users and some fans said they had been offended by the post. Price deleted the post and issued the apology from the tour. The Daily Mail reported it had contacted Atack's representatives for comment.
The exchange underscores the lingering tensions between the two public figures that have periodically surfaced in interviews, on social media and during live appearances. In previous incidents, Price said the original comments had prompted a strong reaction and at times threatened to confront Atack directly, remarks that were later framed by Price as responses driven by personal emotion and attention to previous slights.
Atack has not publicly responded to the latest incident. Price's current tour continues to draw large audiences and occasional controversy, with venue officials and police occasionally called on to manage disruptions as performances proceed.