Content creators Kaniyia Brown and Terry McCaskill have been recognized on TIME's 2026 list of the 100 most influential digital voices. The duo, based in South Carolina, has built a significant online following for their enthusiastic reactions to new and classic songs across various genres.
Since beginning to post their reaction videos in 2024, Brown and McCaskill have amassed 5.6 million followers on TikTok and an additional 1 million on Instagram. Their content often features visceral responses to music, from wide-eyed surprise to animated dancing, demonstrating genuine engagement with the artists and songs they review. Occasionally, artists themselves have commented on their videos.
The pair's growing influence led to an invitation to serve as guest judges on American Idol in 2026. In April of the same year, Brown and McCaskill collaborated with YouTube to host an official Coachella watch party livestream, featuring headliner Karol G's performance.