Ejae, a 34-year-old singer known for her hit song "Golden" from the film "KPop Demon Hunters," has lifted the veil on the intense and often harsh reality of her 11-year training period at a South Korean record label.
During her teenage years at SM Entertainment, Ejae underwent rigorous instruction that went beyond singing and dancing. Lessons included how to master specific facial expressions for photoshoots, posing techniques, and even how to field interview questions. The label maintained strict control over her appearance and lifestyle, prohibiting chewing gum, soda, and junk food, citing concerns about facial structure and overall physique. "We couldn't chew gum because it would make your jaws bigger," Ejae explained, demonstrating a pout designed to refine facial muscles. "We couldn't have ear piercings. It was very much no sodas, no greasy food, keeping yourself unbloated and fit." She described the experience as "very ambitious for a teenager."
Ejae, who eventually penned music for "KPop Demon Hunters," saw "Golden" achieve global success, culminating in an Oscar win for Best Original Song. While accepting the award, she expressed pride in K-Pop's growing international recognition, noting how many people had previously dismissed her interest in the genre. However, the acceptance speech was notably cut short by play-off music, drawing criticism from viewers who felt the moment was disrespected.
The K-Pop industry, while a significant cultural export for South Korea, is known for its demanding training systems. Some aspiring stars can train for a decade before debuting. Reports from within the industry have highlighted issues such as bullying, exploitation, and intense pressure on artists to maintain a perfect public image. The suicides of K-Pop stars Sulli in 2019 and Goo Hara a month later brought renewed attention to the immense psychological toll and public scrutiny faced by idols, who often grapple with cyberbullying and a stigma surrounding mental health support.