Justin Bieber is set to headline the 2025 Coachella Music Festival, reportedly earning $10 million across two weekends in a deal built without the help of an agent. The arrangement, described by an insider to Rolling Stone via Page Six, would pay Bieber $5 million per weekend and place him among the festival’s top-paid performers. Bieber, 31, has not worked with a manager since parting ways with Scooter Braun in 2023. In July, he settled a financial dispute with Braun, paying more than $8.8 million to Hybe, Braun’s company, which had helped fund Bieber’s earlier tours. Representatives for Bieber and Goldenvoice were not immediately available to comment. Braun had lent Bieber money in 2022 to help cover part of a $40 million advance from AEG for Bieber’s then-canceled Justice tour.
"It's a groundbreaking move for a headliner, and it's something he built entirely on his own," an insider told Rolling Stone. "Between headlining Coachella and the success of [his album] ‘Swag,’ it's clear this is the start of an exciting new era for Justin — one where he's fully in the driver’s seat," the source added.
Earlier this week, Bieber was announced as a headliner for Coachella alongside Sabrina Carpenter, Karol G and Anyma. The highly anticipated annual music festival is scheduled for April 10 to 12 and April 17 to 19 in Indio, California.
Bieber celebrated the milestone by sharing the festival lineup via Instagram, captioning it “Member used to drive a Yukon,” a nod to his recent hit from the Swag album. He is slated to perform amid a field that includes Karol G and Sabrina Carpenter. Bieber’s team has not commented publicly on the specific financial terms, but the weekend split appears aligned with other top headliners at Coachella.
The development comes as Bieber has kept busy with a prolific cycle of releases. He released his seventh studio album, Swag, on July 11, marking his first album drop since 2021’s Justice. He later released Swag II, a 44-track collection issued on Sept. 5, which includes songs that nod to his relationship with Hailey Baldwin Bieber and features expansive, personal cuts like those highlighted in previews from the project.
Bieber has long operated with a lean team, having not worked with a manager since parting ways with Scooter Braun in 2023. Braun, who retired from the music industry in 2024, previously helped secure Bieber’s deals and had extended a loan to Bieber in 2022 to help repay part of a $40 million advance from AEG to fund the canceled Justice tour. In July, Bieber settled a financial dispute with Braun, paying Hybe more than $8.8 million, a move that underscores Bieber’s continued turn toward independent negotiation and self-direction.
The Coachella lineup announcement, which also included Carpenter, Karol G and Anyma, has fed into a broader narrative about Bieber’s solo direction and its implications for major festival economics. The two-weekend format for 2025 remains a hallmark for Coachella’s ambitious returns, with the festival scheduled to take place in Indio, California, in mid-April.
The public reaction to Bieber’s reported payout has centered on the industry’s evolving norms for star-fronted acts who negotiate directly with promoters, potentially signaling a broader shift away from traditional agency-led deals at marquee events. For Bieber, the bid underscores a long-gestating shift toward personal branding and control following an extended period of high-profile collaborations and headlines. As Coachella approaches, fans will be watching not only for the performances but also for how this new era of independence translates into live-show economics and long-term career trajectory.