Justin Bieber is reportedly set to headline the 2025 Coachella Music Festival for $10 million, with the payout split as $5 million per weekend, according to Rolling Stone. The arrangement, which places Bieber as one of the festival’s top-billed acts, was secured without the help of an agent and marks a notable shift in how the star has approached major festival negotiations.
The deal was brokered directly with Goldenvoice, the promoter behind Coachella, per the same reporting. Bieber has not worked with a manager since parting ways with Scooter Braun in 2023, a separation that has been followed by a quiet period in which the pop star pursued projects on his own terms. In July, Bieber settled a financial dispute with Braun by paying more than $8.8 million to Braun’s Hybe-associated company. Braun retired from the music industry in 2024 after a long-running run as Bieber’s manager and founder of several business ventures tied to the artist’s career.
Coachella announced Bieber as a headliner alongside Sabrina Carpenter, Karol G and Anyma. The highly anticipated two-weekend festival is slated for April 10–12 and April 17–19 in Indio, California. Bieber celebrated the lineup by posting it to his Instagram, referencing a line from his recent music as part of the caption. The singer is scheduled to perform during the festival’s second weekend, continuing a run that this year has drawn global attention to his evolving artistic direction and independence from his former management structure.
In the weeks leading up to the announcement, Bieber’s public-facing activity has centered on new music. He released Swag, a July 2024 release described as his seventh studio album, followed by Swag II, a 44-track project dropped on September 5. The releases underscore a prolific period for Bieber and a renewed emphasis on personal storytelling tied to his relationship with Hailey Bieber. Among the tracks highlighted by fans and media are I Do and Mother in You, the latter touching on their family life and their one-year-old son, Jack Blues, as part of the broader arc of his latest work. The timing of these releases, coupled with a high-profile festival appearance, signals a pronounced shift toward greater artistic control and a continuing evolution in Bieber’s public narrative.
As Coachella prepares to welcome a broad roster of artists for its spring weekend, Bieber’s headline slot — especially given the independence of the negotiation process — stands to be one of the defining moments of the festival season. The event remains a focal point for re-emerging and established stars alike, with the lineup this year highlighting continued cross-genre collaboration and a global audience eager to see how Bieber leverages a growing body of recent work on one of the world’s most watched stages.