John Lewis will add about 100 new fashion brands in store and online for Autumn/Winter 2025, the retailer and a Daily Mail fashion editor reported, saying the expansion includes the return of Topshop to high streets in February 2026. A Daily Mail Femail fashion editor also published a curated list of 16 “sell-out” buys intended to help shoppers navigate the bigger assortment.
The editor, writing from the perspective of a long-standing John Lewis shopper and a mother of three, said the store’s curation and convenience remain key draws and highlighted the retailer’s 100-year legacy of the “Never Knowingly Undersold” price promise. John Lewis confirmed the broadening of its fashion offer comes as part of a strategy to keep pace with competitors and to widen customer choice across price points and categories.
The curator’s selections span footwear, outerwear, denim, bags and wardrobe basics, with a mix of established designer names and John Lewis own-label pieces. Among footwear highlights, British label Russell & Bromley has been added to John Lewis’s online assortment after more than 140 years in business, offering loafers and ankle boots that the editor described as classic with a contemporary edge. Spanish sustainable trainer brand Alohas, which the editor said landed on the John Lewis site in July, was noted as an early commercial success; its Rife trainer was priced at about £150.
John Lewis own-brand footwear also featured in the list, including a patent Mary Jane flat shown with a temporary price reduction from £59 to £29.50 and availability in wider fittings, and a Pennie patent leather loafer. The editor singled out those items as options for shoppers seeking wider fits or lower price points.
Outerwear recommendations in the curated selection emphasised heritage and utility. Barbour, long stocked at John Lewis, is said to have 10 exclusive pieces at the retailer this season, reflecting the brand’s recent collaborations with fashion houses and a renewed consumer appetite for its designs. The editor named the Luella waxed jacket, priced at about £299, and noted John Lewis’s own-brand checked mac, described as Aquascutum-esque and priced near £139, as accessible alternatives. A textured wool-blend double-breasted trench coat at roughly £179 was cited as a versatile mid-price option.
Denim choices in the column ranged from premium to high-street prices. John Lewis carries labels such as Frame, Good American and Paige; the editor identified Frame’s ‘The Collegiate’ jean, at about £360, as a premium pick and noted Paige as one of the retailer’s fastest-growing denim brands. For a lower price point, the retailer’s AND/OR label was highlighted for a patch-pocket flared jean priced near £79.
Handbag coverage focused on Radley, where the editor said design changes under former Loewe designer Fernando Soriano Iglesias have modernised the brand’s aesthetic while keeping many designs below a £300 price point. A Devonshire Row woven leather and denim grab bag was listed at about £299. The editor also pointed shoppers to John Lewis’s pre-loved concession, Sign of the Times, where authenticated secondhand designer pieces such as a Gucci cross-body appeared at about £899. Exclusive launches from Mulberry were noted as arriving at John Lewis during the week the story was published.
The curated picks included wardrobe foundations from John Lewis’s own-label basics. The editor emphasised organic cotton T-shirts available in sizes 6 to 20 and offered three cuts: a short-sleeve crew at approximately £14, a tank top at around £16 and a long-sleeve version near £18. Cashmere options were also cited, with a crewneck at about £129 and a collared cardigan near £109. The editor said John Lewis basics had shown strong performance this year, with sales up roughly 36 percent compared with the prior period.
The Daily Mail Femail piece noted the selections were made after in-store and online review and that Daily Mail journalists select and curate the products featured on the site. The article carried the publication’s standard disclosure that purchases made via links on the page may generate commission for the publisher.
John Lewis’s expansion of its fashion roster arrives amid wider retail trends toward curated assortments, collaborations between heritage brands and contemporary designers, and growing interest in resale and sustainable labels. The retailer’s mix of designer names, own-label ranges and pre-owned concessions reflects its effort to offer multiple price points and shopping formats as it seeks to retain existing customers and attract new ones during the Autumn/Winter 2025 season.