Jessica Alba recently showcased her "quick face" makeup routine in an Instagram Reel, highlighting several of her favorite beauty products. Among them was the Aora México Inicia 12-Hour Illuminating Primer, which she used to create a blurred and radiant base.
The silicone-free primer is formulated to hydrate and brighten the skin while offering protection against pollution. It is designed to help makeup last for at least 12 hours. The product contains ingredients such as squalane, shea extract, and cactus flower extract.
Aora México, co-founded by a former L'Oréal executive, is described as a vegan and cruelty-free brand committed to plastic-free beauty. The brand's aesthetic is inspired by Mexico City's vibrant colors, a departure from the neutral palettes often seen in clean beauty brands. The primer can be mixed with moisturizer for an overall glow, used as a highlighter, or applied to the body.
Customer reviews indicate satisfaction with the primer's performance. One reviewer noted it provides a glowy and hydrating effect without causing makeup to pill or slide. Another shopper described the gel-cream formula as delivering a "subtle glow without being sparkly."
Alba also featured other products in her routine, including Sweed's Glass Skin Foundation and her Honest Beauty brand's 2-in-1 Extreme Length Clean Mascara.