Jennifer Aniston recruited her longtime friend and former "Friends" co‑star Courteney Cox for a makeover to mark the fourth anniversary of her haircare brand, LolaVie.
Aniston, 56, posted a short video of the styling session to her personal Instagram account on Saturday, writing, "For @Lolavie's 4th birthday, Court finally let me blow dry her hair!" The clip was also shared on LolaVie's official Instagram, which echoed the sitcom's episode‑title format with the line: "The one where @jenniferaniston does @courteneycoxofficial's hair for our 4th birthday." The brand post added that items will be 20% off at LolaVie.com as part of the birthday sale.
The brief clip shows Aniston handling a blow dryer and styling tools while Cox, 61, sits for the makeover. The exchange highlights a friendship that dates back to their decade together on the NBC sitcom "Friends," which aired from 1994 to 2004, and reflects Aniston's growing profile as an entrepreneur in the beauty and haircare market.
LolaVie launched four years ago and has periodically used celebrity promotion and social posts to spotlight products and sales. The Instagram posts tied the anniversary celebration to a limited‑time 20% discount on the brand's website. Aniston has frequently used her public platform to promote LolaVie since its debut.
Aniston's personal life was noted in the social coverage: she has been linked publicly to hypnotherapist Jim Curtis. Cox and Aniston have maintained a friendship following their years on "Friends," appearing together at public events and in social media posts.
The social‑media clip adds to a series of celebrity‑led campaigns by founders using personal networks to promote lifestyle brands. LolaVie's birthday sale is scheduled to run on the company's website, where the brand is directing followers who saw the celebratory posts.
Neither Aniston nor Cox provided additional commentary beyond the Instagram posts. LolaVie did not immediately respond to requests for further details beyond the promotional caption shared on its account.