Jana Kramer recently shared a pair of throwback photos from her EBY "Wild & Free" campaign, showcasing her in western-inspired attire and black lingerie. The country singer and actress posted the images on her Instagram.
In the photos, Kramer is seen wearing EBY's Relief bra in black with matching high-waisted underwear. Her outfit was completed with a black cowboy hat, a fringed leather jacket, and denim cutoff shorts. She accessorized with black cateye sunglasses, silver rings, and black knee-high cowboy boots. In one image, Kramer posed against a wooden fence in a field, with her jacket open and shorts unbuttoned. Another photo showed her smiling as she sat by the fence.
Kramer playfully acknowledged a styling choice in one post, writing, "Apparently I was wearing my cowboy hat backwards 🤠😂 BUT at least I got one thing right… @joineby," adding, "Hat: questionable. Relief bra Fit: 10/10. 😂"
The "Wild & Free" collection, a collaboration with the performance intimates brand Empowered By You (EBY), was first launched in May. Kramer described the collection as personal, stating in a May Instagram post, "This collection is really personal to me. It’s for every woman who’s done tolerating. Done saying yes when you mean no. Done pretending everything’s fine. Done carrying pain that isn’t yours to hold."
She further explained the sentiment behind the collection, adding, "Freedom just feels better. @joineby has been part of my everyday life for a long time, so getting to create this capsule with pieces I truly love means so much. I can’t wait to see how you wear it."
Other images from the campaign feature Kramer in different EBY pieces. She modeled the Relief Bra in gray with blue cutoff denim shorts, a white peasant blouse, and tan cowboy boots. In another set of photos, she wore a pink bra and matching underwear while posing on a vintage yellow Ford pickup truck. She also posed with a horse wearing a blue bralette, a denim jacket, and a cowboy hat.
Kramer's collaboration with EBY, a brand backed by Sofia Vergara, Rosario Dawson, and Venus Williams, is described as a natural progression for her. In a press release, Kramer stated, "Partnering with EBY on Wild & Free feels like the most natural next chapter for me. So much of my journey has been about learning what truly supports me, and choosing what I keep, what I carry, and what I'm done with. Wild & Free is that idea made into a collection. No wires, no digging, no compromise. Just a reminder that free feels better."
In addition to her modeling work, Kramer is currently filming her directorial debut, "Love Song for My Texas Ranger," in which she also stars. The film is a romantic drama about a singer returning to her Texas hometown. Kramer also contributed original music to the film's soundtrack, noting in a statement to Deadline, "Music is such a huge part of who I am, so being able to perform original songs in the film while also having the opportunity to direct has been a really special experience."