ITV star Sheila Mathews has died at the age of 99, it has been confirmed. Mathews was a significant figure in the early years of British television, beginning her career during what is described as the "golden days of British entertainment."
She was present on the launch night of ITV in 1955. The following evening, she debuted in "Friday's Girl," a program featuring her singing. An obituary in Intermission magazine paid tribute to her as "Britain's longest serving performer."
Mathews' career began in singing, musical theatre, and variety before she moved into television. She secured her first role at the age of three. Her West End debut occurred at 16 in "Strike A New Note" in 1943, where she shared the stage with a young Eric Morecambe. Later, she appeared in Palladium productions such as "Happy and Glorious" with Tommy Trinder and "Out of This World" with Frankie Howerd.
During her time at Associated-Rediffusion, Mathews met director Charles Reading. They married in 1957 and had two daughters, Sally and Jane. Reading, who died in 1999, was a notable figure in post-war British entertainment, working as an actor, theatre designer, director, and producer. He produced "Glamorous Nights" at Drury Lane, which featured Mathews.
Mathews became one of the first popular singers to achieve top TV ratings, with "Friday's Girl" reportedly watched by 12 million viewers. She also transitioned into presenting, hosting programs like "On View" from 1957 to 1962 and later "In My View."
Her extensive television work continued for decades, with later appearances in shows including "Crossroads," "Emmerdale," "Shelley," "Minder," and "The Good Old Days."