ITV is enacting cost-cutting measures across its daytime slate, with Good Morning Britain's Charlotte Hawkins identified as the first high-profile on-screen talent affected. The broadcaster says Hawkins will read the news across the schedule, expanding beyond GMB to include lunchtime, evening, and News at Ten, while continuing to appear on GMB. Hawkins, who turned 50 in May, has been a fixture on the breakfast show since its 2014 launch after leaving Sky News.
Charlotte Hawkins is set to broaden her duties as ITV reorganizes its daytime line-up, a move that mirrors broader budget-driven changes across the network. The reshuffle comes as ITV consolidates Lorraine, This Morning and Loose Women under a single production team and moves the shows into a shared studio space. The shift will take effect in January, when the three series relocate to the basement studio at The H Club Studio in Covent Garden. The new facility is designed to handle almost 900 hours of live daily programming and features a 360-degree set with LED walls to project different backdrops for the shows. Instead of separate spaces, the shows will share a single gallery with a quick-turnaround plan for transitions, across two floors and with access to other ITV daytime projects.
Emma Gormley, Managing Director at ITV Studios Daytime, said the move is designed to embrace cutting-edge technology and create shows that feel distinctive yet familiar to viewers, even as the industry shifts toward more efficient production models in 2026. “This move to The H Club studio offers state of the art technology that we can use across our programmes to create shows that are distinctive - with a look and feel that are familiar to and loved by our viewers,” she said. “In a time of transformation for the entire industry, I want to thank all our Daytime teams for their dedication and skill in producing high-quality, compelling live shows every day throughout this period.”
The change to a shared daytime studio follows ITV’s broader schedule shake-up, which will see Lorraine, This Morning and Loose Women produced by one team. The company has framed the consolidation as a move toward greater efficiency and consistency across its flagship daytime brands.
Separately, staff have faced reported changes to on-site amenities as costs are trimmed. Reports circulated that breakfast canteens would no longer include toasters after the relocation to ITN studios, with some staff told to bring their own breakfasts in containers. An insider told The Sun that the new arrangement had sparked discontent at Good Morning Britain, describing it as mutiny and noting the basement kitchen’s lack of windows as a health-safety concern due to toaster smoke. The Sun cited concerns voiced by Susanna Reid along with other executives at staff meetings held this week.
Contacts for comment were made to Hawkins’ representatives and ITV, though no immediate statement was provided for publication. The development underscores ITV’s broader strategy to streamline daytime production and repurpose its on-air talent within a single, centralized operation.