Holly Willoughby's new YouTube show, 'Together,' is reportedly valued at £5 million under an approximately 18-month contract with healthcare brand Voy. The deal is understood to be with production company Hungry Bear Media, which has partnered with Willoughby for the series.
A source told The Mirror that Voy paid "in the region of £5 million" for the partnership, believing Willoughby's audience aligns with their customer base. "They think her fans and followers are the kind of people who use their products," the source stated.
Willoughby, 45, launched "Together" last month after a three-year hiatus from the spotlight following her departure from "This Morning" in 2023. The show features conversations with guests, with the first episode including actor Stanley Tucci. Efforts to create relatable content, including swearing and innuendos, were noted in early reviews.
Despite the reported significant investment, critical reception to "Together" has been divided. Some reviews have drawn comparisons to Meghan Markle's 2023 Netflix lifestyle series. The Guardian described Willoughby's show as "a marginally less agonising With Love, Meghan," while The Telegraph commented that "[Holly's] dire show makes Meghan look good."
Conversely, The Times noted that the show "looks nice," and suggested Willoughby might bring her fanbase with her, potentially attracting high-quality guests. The reviewer also found Tucci "effortlessly charismatic" and his featured recipe appealing.
As of August, "Together" had garnered approximately 350,000 views for the month, with a growing subscriber base. In comparison, "The Rest Is Entertainment," a UK podcast that launched in November 2023, has 138,000 subscribers and is among the top three entertainment podcasts in the UK. Its episode featuring Stanley Tucci on the same day as Willoughby's launch accumulated 84,000 views.
Willoughby has expressed a desire to build "Together" into a long-term program, hoping for Voy's continued support as the show evolves. The Daily Mail has reached out to Willoughby's representatives and Voy for comment. Initial viewership for the first episode within 24 hours of its upload was 41,000, with the channel now having 19,300 subscribers.