Holly Willoughby has launched her new lifestyle YouTube show, titled Together, set to debut at the end of July. The former ITV presenter confirmed the show's launch last week, unveiling its pink logo.
Willoughby, 45, arrived at a launch event in London for the show, which is described as having a similar style to her previous role on ITV's This Morning. She appeared in a blue jacket and trouser co-ord, accessorized with black heels, a handbag, and sunglasses.
The new project is self-funded by Willoughby, who will also serve as producer and presenter. The show is being developed with a team at Hungry Bear, her husband Dan Baldwin's television production company, known for producing shows like Gladiators and Michael McIntyre's Big Show. Together is scheduled to launch on July 28 as a twice-weekly broadcast, divided into five segments: Talk Together, Cook Together, Look Good Together, Better Together, and Hang Out Together. Guests slated to appear include Stanley Tucci and Emma Bunton.
This move into digital content follows Willoughby's departure from This Morning after a 14-year tenure. The decision to pursue new projects reportedly intensified after a distressing incident involving a kidnap threat, for which a former security guard received a life sentence in 2024. While Willoughby has since appeared in other television roles, including Dancing On Ice and Netflix's Celebrity Bear Hunt, her future interests are leaning away from traditional broadcasting.
A friend of the star noted that Willoughby, who has nearly 25 years of television experience and was reportedly earning £730,000 annually at ITV, sought to create her own digital venture. This shift is attributed to changes in the media landscape, with increasing consumption of content on platforms like TikTok. The friend suggested that daytime television is undergoing changes, presenting an opportunity for Willoughby to innovate with her new show. Although she has declined other television hosting opportunities, including a potential role on You Bet, Willoughby is committed to her new venture, viewing it as a significant opportunity for creative control and future potential.
Reports in January from The Mail on Sunday indicated Willoughby's exploration of a new digital project. This endeavor represents a departure from her long-standing television career, allowing her to be both in front of and behind the camera.