Holly Willoughby is set to launch a new YouTube show titled "Together," with a recently released trailer showcasing a more risqué side to the presenter. The 40-second preview features innuendo, swear words, and candid discussions about her personal life, signaling a shift from her established television persona.
The trailer, released on Tuesday, July 21, 2026, ahead of the show's premiere on July 28, teases segments such as "Talk Together," "Cook Together," "Look Good Together," "Better Together," and "Hang Out Together." In one clip, after a sausage-making attempt goes awry, Willoughby exclaims, "I feel like I'm on OnlyFans."
Willoughby, 45, is self-funding the project, which will involve her both producing and presenting, alongside conducting celebrity interviews. She is working with a team from her husband Dan Baldwin's television production company, Hungry Bear, which has previously produced shows like "Gladiators" and "Michael McIntyre's Big Show."
The presenter enlisted her 15-year-old daughter, Belle, for guidance on navigating the YouTube platform, as Belle represents a generation that predominantly consumes content online rather than through traditional television. In a video filmed en route to the press launch, Willoughby, with Belle's voice heard in the background, explained the basics of subscribing and activating notifications on YouTube, admitting it was new territory for her.
"Together" is scheduled to broadcast twice weekly.