Holly Willoughby, Davina McCall and Amanda Holden were among a group of celebrities who took part in the BGC Group Charity Day in London on Thursday, an annual event that raises funds for dozens of charities and commemorates colleagues killed in the 2001 attacks.
The former This Morning presenter Holly Willoughby joined television colleagues and other public figures at the star-studded occasion, which sees brokers and clients waive commission and revenues for a day to donate proceeds to charity. Willoughby wore a beige knitted jumper and burgundy leather skirt with nude suede heels. Davina McCall attended in a black tank top and jeans, while Amanda Holden opted for a black-and-white pinstripe suit.
Other attendees included actors Tom Hardy, Lily James, Stephen Mangan and John Terry, as well as Princess Beatrice of York and musicians such as Louise Redknapp. The event, which has become a fixture in the City calendar, supports charities through funds raised on the day and through long-standing partnerships.
Sean Windeatt, co-chief executive officer and chief operating officer of BGC Group, said the event was "both humbling and uplifting," and described the day as a way to turn a tragedy into a positive legacy. He noted that the first Charity Day was held in 2005 to support the families of the 658 friends and colleagues and 61 Eurobrokers employees who lost their lives in 2001. "Importantly, 100% of revenues and broker commission from the day goes directly to charity," he said.
Since its inception, BGC Charity Day has raised approximately £220 million globally, organisers said. Last year alone, the event raised more than $12 million worldwide, figures that organisers said they aimed to build on in 2025 by supporting around 60 charities in the UK and many more internationally.
BGC Charity Day brings together the financial services community and public figures to amplify fundraising, with brokers and clients donating commission and trading revenues from a single trading day. The format has attracted high-profile participants across sectors and has been used to spotlight a range of causes, from health and social services to arts and education.
Attendees and organisers said the combination of celebrity participation and industry-wide support helps drive awareness and donations. The event in London follows other fundraising and awards events in recent weeks, and comes at a time when many charities are facing increased demand for services amid wider cost pressures.
Organisers thanked brokers, employees and clients for their contributions and said they expected the funds raised to support beneficiary organisations throughout the coming year. The BGC Group said the annual day remains its primary public fundraising activity and that plans were already under way to expand its support network internationally in future editions.