Supermodel Helena Christensen has endorsed Saie’s new SuperSuede Baked Eyeshadow, describing the clean beauty formula as "actually magical." The 57-year-old model, a prominent figure from the 1990s, highlighted the product's ability to enhance natural features.
"It’s actually crazy when such a thin, fine layer of a very natural tone can bring out your own colors in a way that really makes a difference; that surprised me," Christensen told People. She noted that the eyeshadow, which she called "so insanely cushiony and soft," can be applied with fingers, contributing to a simple and quick makeup routine.
Christensen, who participated in a campaign for the new Saie product, stated that she embraces more simplicity in her beauty regimen, drawing inspiration from the effortless styles of the 90s. The Saie SuperSuede Baked Eyeshadow is presented as a solution for an "uncomplicated eye" and is available in 11 demi-matte and shimmery shades. The formula is designed to offer up to 16 hours of wear without creasing. For application, Christensen mentioned, "It’s actually magical touching them with your finger because you almost don’t even feel them. You don’t need to use any brushes, which I love."
Founded in 2019, Saie has gained recognition in the clean beauty market, attracting early investment from Gwyneth Paltrow and positive reviews from figures like Miranda Kerr and Paige DeSorbo.