Heidi Klum, 53, recently posed topless on a beach to promote her new collaboration with the German snack company Funny-Frisch. The limited-edition "Chipsfrisch Roast Chicken Style by Heidi Klum" is set to be released in German stores in August.
The campaign features Klum in a series of striking images, showcasing her figure. This venture into snack promotion follows her history of modeling for lingerie and high fashion. Vana Knöpfel, Marketing Director for Funny-Frisch, commented on the collaboration, stating, "Collabs are in line with the spirit of the times. Here, two strong pop culture brands are joining forces."
Klum's revealing photos come after she shared that her husband, Tokio Hotel musician Tom Kaulitz, encourages her to embrace a fuller figure. "I think with age, we look better when we’re not as skinny," Klum stated. "My husband was the first one who pointed that out. He said, ‘You should eat more; you would look better if you had more meat on your bones.’"
She noted that such advice is contrary to what is typically heard in the modeling industry, where the pressure is always to be thinner. Klum also expressed that looking back at past photos, she agrees with her husband's perspective, feeling she looks better with more weight. She explicitly stated her lack of interest in GLP-1 weight loss drugs like Ozempic.
Klum reflected on her early career, recalling instances where photographers made her cry and she was told she was too fat. She mentioned her 1998 Sports Illustrated cover as a moment that defied expectations, as she had previously been typecast as a "catalog model." Klum also touched on criticism her ex-husband Seal faced regarding his skin, attributing it to his lupus and defending his appearance.
"You can’t please everyone, and not everyone is going to like what you do, but you have to look in the mirror and be happy with who you are," Klum said. She added, "I did find my niche, and look who’s still here."