Hailey Bieber was photographed repeatedly wearing a $32 pair of Giant Vintage sunglasses while in New York for the launch of her Rhode line at Sephora, Page Six reported on Tuesday.
The model and beauty entrepreneur was seen in the black Daisy 90’s Rectangle Sunglasses on six separate occasions during the outing, making the affordable frames a clear go-to accessory amid an otherwise designer-heavy wardrobe.
Giant Vintage, a woman-founded label known for sourcing deadstock and retro-inspired pieces, has become a low-key celebrity favorite. The brand’s offerings — which span ’70s oversized silhouettes, Y2K grunge shapes and minimal 1990s rectangles — repeatedly sell out when restocked, according to the reporting. The Daisy frame is available in black and tortoise; other popular styles include the Tweaks elongated cat-eye, the 2-Tone Office Core and the Riot Office Core.
Bieber has previously been photographed in other Giant Vintage frames, including the Tweaks design over the summer. The label’s sunglasses have also been seen on a range of public figures, including Bella Hadid, Lady Gaga and Emily Ratajkowski. Page Six noted that Paris Hilton and Blue Ivy Carter have been pictured in the brand’s Zipper Shield Sunglasses, which have been offered on sale for about $21 and include wrap designs with full UV protection.
The company positions itself around deadstock and sustainability, offering retro and vintage pieces that are often single runs or limited quantities. That business model has helped cultivate demand and waiting lists when popular styles are restocked.
Giant Vintage’s mix of low price points and vintage styling appears to be part of its appeal to celebrities and shoppers alike. Bieber’s repeated use of the $32 Daisy frames underscored how accessible accessories can complement an otherwise high-fashion rotation that includes The Row, Gucci and Saint Laurent.
Retailers and small brands that rely on deadstock or limited production runs frequently experience rapid sellouts and shipping delays, and Giant Vintage has been no exception. Shoppers interested in the Daisy or other popular styles may find limited availability when the brand issues new stock.
Bieber’s sightings in New York came as she promoted Rhode’s retail launch at Sephora, where she has continued to be a prominent public face for the brand. Her repeated choice of the same inexpensive frame drew attention because it contrasted with the designer labels she often sports and highlighted the growing influence of smaller eyewear labels in celebrity fashion.
The Page Six story was written by Erica Radol, who covers style and commerce. Photographs taken during Bieber’s New York appearances show the model pairing the Daisy rectangles with multiple outfits during the week.
