Hailey Bieber has repeatedly turned to the same $68 tank top this summer, wearing Joe’s Jeans’ Everyday Tank at least five times during a season marked by her Rhode beauty launch at Sephora and promotional appearances tied to her husband’s music.
The white ribbed top, which retails for about $68 and is available in multiple solid colors and striped options, appeared in a range of settings from a July promotional shoot for Justin Bieber’s “Swag” album to casual outings in Los Angeles and public appearances supporting her husband’s Skylrk basketball team in August. Bieber paired the tank with wide-leg denim for the album promotion, wore it while grabbing a matcha, and layered it under a leather jacket during a game.
The Everyday Tank is part of Joe’s Jeans’ lineup of wardrobe staples and is often cited for its versatility. The brand also sells a Baby Tee that Bieber has worn; that top was paired earlier this year with a crocheted Magda Butrym hat that retails for about $590. Celebrity stylist Dani Michelle, who regularly works with Bieber as well as Kendall Jenner, Ines de Ramon and Elsa Hosk, joined Joe’s Jeans as creative director last year and has overseen denim-focused projects alongside her own designs. “When I’m styling my girls in jeans, it’s really because denim is the perfect cool-girl item of clothing,” Dani Michelle told Page Six Style when her role was announced.
Joe’s Jeans environments and retailers list the Everyday Tank alongside other basic silhouettes. The tank’s repeated use by Bieber comes amid heightened visibility for the Rhode founder, who has handled brand responsibilities and public appearances while maintaining a high-profile personal and promotional schedule.
Public attention to single garments worn repeatedly by celebrities has become common in commerce coverage, which often tracks items that appear frequently in social media posts and public outings. Page Six Style’s commerce coverage, which identified the multiple appearances, focuses on accessible celebrity-worn items and consults stylists and industry professionals for product recommendations and trend observations.
Bieber’s summer wardrobe choices highlight the continued market for simple, versatile basics. The Everyday Tank’s price point and multiple color options position it as an accessible piece for consumers seeking a layered look or a stand-alone summer top. Reports of Bieber’s repeated wear coincide with a broader retail trend in which celebrity endorsement and stylist involvement can boost interest in specific styles and brands.