Hailey Bieber enjoyed a relaxed dinner with friends Kylie Jenner and Kendall Jenner at Sushi Park in West Hollywood on Thursday evening, when the trio paused to take in two nearby billboards featuring Hailey's campaigns.
Security accompanied the group as they left the A-list sushi spot, with Hailey flashing a broad smile while filming the moment on her phone. One billboard displayed Hailey's Rhode campaign, while the other showcased her work with DKNY.
Hailey wore a white long-sleeve top paired with tailored trousers, while Kylie wore a vest and capris; Kendall was a step ahead, with the sisters walking arm in arm as they made their way out. The moment appeared to be a long-awaited catch-up among friends, with the group seeming in good spirits as they left the restaurant.
The outing comes amid renewed social-media activity among the friends. Earlier in the week, Hailey and Kylie posted a short video touting their respective lip-liner lines, offering a peek at Rhode and Kylie Cosmetics in one clip. The footage featured the two brands side by side as they preened for the camera, with Justin Bieber’s Speed Demon, from SWAG II, serving as the soundtrack.
Kylie later shared a screen grab from the same footage under a throwback image of her and Hailey from 2016, captioning it “2016 vs 2025” and adding tearful emojis before tagging her longtime friend. Hailey reposted the photos to her Instagram Stories, calling the moment “emo.” A fan response on TikTok prompted a reply from Kylie about shade names—Bend from Rhode and Coconut from Kylie Cosmetics.
The public moment follows broader brand momentum for both women. Rhode, Hailey’s beauty line launched in 2022, has grown rapidly,and in late May she announced a partnership with e.l.f. Beauty, in which the veteran brand purchased Rhode for roughly $1 billion. The deal underscores a trend of major beauty players expanding through high-profile collaborations and acquisitions. In parallel, Kylie Cosmetics—founded by Kylie Jenner in 2015 as a breakout lip kit brand—has continued to expand its empire, with the sisters often linking up on cross-promotional projects and social-media campaigns.
Observers note that the sushi-night backdrop underscores the ongoing blend of fashion, beauty, and pop culture in the Jenner-Bieber orbit. As both brands push into broader beauty and fashion spaces, public sightings of their campaigns on billboards and in casual dining settings help keep their profiles high among fans and industry watchers alike. The event also highlights the influence these real-life friendships have on consumer interest, with synchronized social-media content often amplifying product launches and partnerships beyond traditional advertising channels.