Hailey Bieber joined Kylie and Kendall Jenner for a relaxed dinner at Sushi Park in West Hollywood on Thursday evening, a night that doubled as a moment of promotional buzz for Bieber’s Rhode beauty brand. The trio paused to view two Rhode billboards in the distance, and Bieber was seen filming the moment on her phone while Kylie smiled beside her.
The group arrived with security in tow and stepped into the celeb hotspot with their typical glossy, fashion-forward style. Bieber appeared in good spirits, flashing a broad smile as she walked alongside her famous friends. Bieber wore a white long-sleeve top paired with formal trousers, a look that balanced casual ease with a hint of polish. Kylie wore a vest and capri pants, while Kendall led the way and sometimes moved a pace or two ahead of the others. The dynamics among the three remained close, with arms linked as they left the restaurant and shared light moments in the glow of late-evening streetlights. The outing came on the heels of a week that saw Bieber and Jenner collaborate on a brief video promoting their respective lip liner lines, underscoring the cross-brand energy within the circle.
In addition to the sushi run, the social media carousel around the night highlighted the pair’s ongoing collaboration and mutual support. The clip featuring Bieber and Jenner captured the two in front of the camera, with the pair swapping quick shots and selfies as they documented the moment. Bieber held a phone up to record, while Kylie stood beside her, sharing a smile that lingered through the footage. Their manicures contrasted in the photos: Kendall is typically seen with a bold style, while Kylie kept a more classic look with a nude manicure, and Bieber favored a darker contrast. The moment was set to the soundtrack of music associated with Justin Bieber, the couple’s long-standing public connection, adding a familiar backdrop to the scene.
The social media exchange extended beyond the dinner itself. A throwback-style post from Kylie later appeared, juxtaposing images from 2016 with 2025, accompanied by a string of emoji expressing emotion. In response, Bieber reposted the material through her own Instagram Stories, signaling a shared sense of nostalgia and friendship. On TikTok, fans pressed for specifics about shade names in their lip liner lines, prompting Kylie to clarify that the shades in question were Bend from Rhode and Coconut from Kylie Cosmetics, tying together their respective product ecosystems for followers who track every beauty drop. The two brands have built a notable synergy, with Bieber representing Rhode, the line she launched in 2022, and Jenner steering Kylie Cosmetics, the powerhouse that helped propel her to a billion-dollar benchmark.
The evening’s scenes reflected broader industry context: Kylie’s beauty empire has grown rapidly since its viral lip kit launch in 2015, a development that helped forge a new standard for celebrity-led beauty brands. Rhode, launched by Bieber in 2022, has also seen rapid expansion as it carved out a niche in the clean-beauty and skincare-adjacent space. Earlier this year, the brand announced a strategic partnership with elf Beauty, a deal that culminated in elf acquiring Rhode for about $1 billion. Jenner described the collaboration as a testament to shared vision and disruption in the beauty industry, emphasizing the aim to expand Rhode to more markets and audiences around the world.
Throughout the night, Bieber, Jenner, and Kendall maintained a relaxed, social vibe appropriate for a late dinner with close friends. The public sightings at Sushi Park echoed a broader trend of high-profile figures merging personal style with business ventures, highlighting how celebrity friendships can coincide with brand-building moments. The group’s choice of venue and their public display of support for Bieber’s Rhode line underscored the ongoing collaboration between the Kardashian-Jenner circle and the evolving beauty landscape. As both Rhode and Kylie Cosmetics continue to grow, nights like this illustrate how social media, product drops, and star-studded appearances intersect to shape consumer interest and brand narratives in Culture & Entertainment.