Hailey Bieber, wife of singer Justin Bieber, has appeared nude on the cover of ICE Magazine's Brazil issue, showcasing her figure on a sandy beach. The appearance represents a significant shift from statements she made in 2021 regarding her willingness to pose nude.
In a 2021 interview on her YouTube channel with Yvonne Orji, Bieber discussed how her Christian faith sometimes intersects with her career. At the time, she stated, "I think I also take a place where I'm like, 'OK, I wouldn't ever want to be shot naked,' but props to any woman that's comfortable doing that." She also shared that her faith with her husband, Justin Bieber, has been essential to their relationship.
Bieber shared the cover photo and other images from the magazine on her Instagram account. The accompanying photos included shots of her in a bikini and a sheer bra top. Her post garnered likes from celebrity figures including Kim Kardashian, Khloe Kardashian, and Kylie Jenner.
While Bieber's mother, Kennya Deodato, is Brazilian, being the daughter of musician Eumir Deodato, the model was not initially an obvious choice for the magazine's Brazil issue. ICE Magazine stated that a portion of each magazine sale would support the Center for Immigrant and Refugee Women in São Paulo, with Bieber agreeing to match their donation.
In the ICE Magazine feature, Bieber is shown lying on a beach, posing topless while wearing bikini bottoms. Another image depicts her in a white lounge chair wearing a bikini, and a third shows her in a sheer bra top. She also posted images wearing athletic shorts pulled down to reveal her midriff.
Bieber and her husband, Justin Bieber, married in 2018 and welcomed their first child, Jack Blues Bieber, in 2024.