Gwyneth Paltrow's Goop Kitchen is reportedly considering opening a brick-and-mortar restaurant in Los Angeles, according to recent industry buzz. Sources suggest a potential location along La Brea Avenue, though specific details about the proposed eatery remain scarce.
This potential expansion comes as Goop Kitchen has been actively growing its footprint. The brand recently launched its first markets outside of California, with new locations in New York City and plans for San Diego, in addition to its presence in the Bay Area. Currently, all existing Goop Kitchen operations are ghost kitchens, meaning they function solely for takeout and delivery and do not offer dine-in services.
A representative for the brand stated that there is nothing to confirm at this time. It is also unclear if a physical Goop restaurant would feature a menu distinct from the brand's established gluten-free offerings.
Goop announced in April that it was establishing New York locations in Flatiron, the Upper West Side, the Upper East Side, and Williamsburg. At the time, a spokesperson indicated that by the end of the year, the service would be available to most of Manhattan and parts of Brooklyn. Los Angeles is currently home to 11 Goop Kitchen takeout locations.