Gwyneth Paltrow, 53, recently shared a topless video on TikTok to promote "sweater weather" and pieces from her luxury clothing line, GWYN. The post follows a similar racy social media promotion in July for her $38 unisex Goop shower gel.
In the recent TikTok video, Paltrow is seen wearing various knitwear items before appearing topless with a strategically placed black bar covering her modesty. She is shown eating an apple while wearing white jeans. The video was filmed at her home in Montecito, California, with Paltrow placing her phone inside a designer refrigerator to capture the footage.
Last month, Paltrow posed naked in a shower to advertise her Goop shower gel. In that promotional video shared to Instagram, she wore a white towel and discussed the product's scent, which includes black pepper and ginger, and its unisex appeal.
Paltrow has a history of provocative marketing for her Goop brand, which she launched in 2008. In 2017, she appeared topless on the cover of Goop's first print magazine, covered in mud. In 2022, she donned a nude bodysuit in a shower advertisement for Goop products, and the following year, she was topless while modeling jeans for a Goop sale.
Earlier in September, Paltrow discussed the origin of her popular "This Smells Like My Vagina" candle on Benny Blanco's Friends Keep Secrets podcast. She explained that the name was a joke made to perfumer Douglas Little while developing an "earthy" fragrance. The candle, released in 2020 with the company Heretic, sold out quickly but was eventually discontinued by Goop after three years because it became a distraction from the company's other offerings. Paltrow clarified that the candle "definitely did not smell like my vagina."