Gwyneth Paltrow has officially joined TikTok, marking her debut on the platform with a playful video that included a topless scene.
Paltrow, 53, posted her first TikTok on Friday, a montage of glamorous clips filmed in various European locations, including Paris, Italy, a museum, a boat, a helicopter, and a plane. The video featured the Goop founder switching between English, French, and Italian, changing outfits, and donning different glasses. The montage concluded with Paltrow expressing frustration over her attempt to create the video, joking, "Can I please just make this f--king TikTok?"
While this marks Paltrow's first personal post on the platform, she has prior experience with TikTok through Goop's official account, where she has promoted products from her lifestyle brand. This social media expansion follows a recent Goop campaign where Paltrow appeared without a towel in a wildflower field to promote a new beauty launch. She also recently unveiled Goop's Black Pepper + Ginger Grounding Body Wash, a product developed in response to her husband Brad Falchuk's request for a less drying shower gel.
Launched in 2008 as a lifestyle newsletter, Goop has evolved into a multimillion-dollar wellness brand with offerings in beauty, fashion, home goods, and food.