Supermodel Gigi Hadid was photographed in Manhattan’s SoHo neighborhood Sunday as she filmed a new campaign for cosmetics brand Maybelline while wearing a tailored denim-on-denim look from Alexander McQueen.
Hadid, 30, was seen on set in a two-piece outfit by creative director Sarah Burton from Alexander McQueen’s spring/summer 2023 collection, featuring tapered, skin-tight jeans with contrast topstitching and thigh-high slits and a matching waist-hugging denim jacket with exaggerated capped sleeves. The appearance followed an evening outing in the city with her partner, actor Bradley Cooper, the reports said, and came after Hadid recently worked on a Vogue shoot in Wyoming with model Kendall Jenner.
Photographs show Hadid accessorized with a wide black leather corset-style belt and pointy-toe black boots. Hair was slicked back into a distinctive V-shaped parting; makeup included a bold winged cat-eye and a warm nude lip. Onlookers and crew filmed the shoot as Hadid posed along cobblestone streets and stoops in the downtown neighborhood.
The outfit’s mix of dark-wash denim and leather aligns with seasonal styling choices for early fall, and the look parallels broader fashion interest in coordinated denim sets often called the "Canadian tuxedo." The Alexander McQueen pieces combine fitted tailoring with deliberate cutouts that highlight silhouette and legline, consistent with the label’s approach to combining structure and theatrical detailing.
Hadid has been a frequent face for major beauty campaigns and has worked with Maybelline in past projects. The campaign shoot in SoHo follows a series of high-profile appearances and editorial assignments she completed over the summer, including the Vogue spread in Wyoming.
Photographers and street-level footage of the shoot circulated on social platforms after the session. Maybelline and representatives for Hadid and Alexander McQueen did not immediately respond to requests for comment. The images published alongside reports were distributed by media outlets covering celebrity fashion and street-style reporting.
Hadid’s choice of a designer denim set for a beauty shoot underscores the ongoing crossover between fashion runway pieces and commercial beauty advertising, where high-fashion styling is often used to frame product storytelling. The campaign is expected to appear across Maybelline’s promotional channels in the coming weeks, pending the brand’s release schedule.