Gigi Hadid arrived at the wedding celebration of Taylor Swift and Travis Kelce on Friday evening in New York City, sporting a striking pink beaded gown by the NYC-based brand Wiederhoeft. The $14,500 dress, hand-embroidered with glass cut beads, features an interior corset and a bubblegum hue that matched Hadid's rosy makeup.
Wiederhoeft has previous ties to Swift, who has worn the designer's creations on multiple occasions, including at the iHeartRadio Music Awards and during an appearance on "Late Night With Seth Meyers." Hadid's ensemble contributed to the evening's festive atmosphere, which reportedly included pink florals, blush-toned drapes, and rosy lighting.
Accompanying Hadid was actor Bradley Cooper, dressed in a classic tuxedo and patent leather heeled boots. Other notable guests seen heading to the event included Lena Dunham and the Haim sisters. Hadid, a close friend of Swift for over a decade, also attended the rehearsal dinner the previous night. Her hairstylist shared a glimpse of her new haircut on Instagram, featuring "love layers" styled to form a heart shape, a possible nod to the romantic occasion.
A wide array of other celebrities were also in attendance, with reports listing Dakota Johnson, MGK, Kelsea Ballerini, Benson Boone, and Miranda Lambert among the guests at the Madison Square Garden venue.