Season three of the Dallas Cowboys Cheerleaders (DCC) docuseries, "America's Sweethearts," has premiered on Netflix, delving into the lives of the squad members as they navigate newfound fame and the ongoing demands of their roles. The latest installment focuses on the cheerleaders dealing with the increased celebrity status that has come with the show's popularity.
Breakout stars Kleine Powell and Megan McElaney spoke with BBC Newsbeat about the impact of the series' viral success. "It has been actually really insane," Powell stated, noting the positive influence on both the dance and athlete world. She highlighted how the show integrates their personal lives with the performance aspect of cheerleading.
Previous seasons of "America's Sweethearts" primarily focused on the rigorous selection process for becoming a Dallas Cowboys Cheerleader, a position that draws applicants from across the United States. Squad director Kelli Finglass is known for her direct feedback to both veteran members and aspiring recruits.
Despite the demanding nature of the feedback, the show has not deterred potential applicants. This year marked the first time the team considered tryouts from individuals who had followed the "America's Sweethearts" series. The exposure from the show can create individual opportunities, such as influencer contracts and brand deals.
However, Powell emphasized the importance of aspiring cheerleaders joining the squad for the right motivations. "We want people who can be friends and a sister and someone you can call on a bad day to help lift your spirits," she said, prioritizing camaraderie and genuine connection over individual ambition.