The creator of the viral "Hot Girl Walk" fitness trend, Mia Lind, is facing controversy over her efforts to trademark the phrase. Lind, who first conceptualized the trend in 2020 and posted about it on TikTok in January 2021, has reportedly asked small businesses to cease using the name, leading to a legal dispute.
Lind has since expanded the "Hot Girl Walk" into a brand, publishing a self-help book titled "Hot Girl Walk: Find Happiness, Achieve Your Dreams, and Cultivate Confidence." She also offers workout advice and gear recommendations tied to the lifestyle. One popular accessory associated with the trend is a weighted vest, which is designed to increase the intensity of a walk.
Lind has described using a weighted vest as making her "a little bit more out of breath than normal," and suggested it can be particularly useful in urban environments for adding intensity to flat routes. Weighted vests have seen significant popularity on platforms like Amazon, with some models reporting tens of thousands of units sold monthly.
During the recent Prime Day event, a ZELUS weighted vest, a popular model, was discounted to $14. The vest has garnered thousands of reviews, with users praising its comfort, ease of use, and versatility for various workouts beyond the "Hot Girl Walk," including biking, hiking, and running. Reviewers have noted its ability to make them feel stronger and provide an "extra push" in their workouts. The design is also highlighted for its practicality, including built-in storage for essentials.
Amazon's Prime Day sale, which ran from June 23 to June 27, featured deep discounts on a wide array of products. This annual sale is known for offering deals on electronics, beauty products, home goods, and everyday essentials. Prime members also had access to exclusive offers, such as discounts on groceries and travel, as well as a chance to win prizes.