Hillary Taymour, the founder and creative force behind fashion label Collina Strada, has launched a page on OnlyFans and designed a one-off collaboration T‑shirt for the platform, Page Six reported Friday.
Taymour wore a limited‑edition OnlyFans T‑shirt called "Level Up" at her New York Fashion Week show on a downtown helipad, and said her OnlyFans page will "invite fans inside the Collina Strada studio, showcasing everything that goes into her design process," along with "glimpses into her everyday life and personal style."
The helipad presentation — which the designer described as an exploration of lightness, darkness and shadows — drew guests including Ella Emhoff, Taylor Momsen, Whitney Port, Mickey Sumner, Bella Poarch, Meg Donnelly and Maggie Lindemann. In a statement about the OnlyFans collaboration, Taymour framed the project as "blending intimacy with innovation, and transforming digital storytelling into a curated, couture experience."
OnlyFans launched as a platform for creators to sell content and classes, but it has become widely known for adult material. In recent months the platform has attracted fashion figures experimenting with ways to reach audiences directly: designer Rick Owens opened an account this summer and womenswear designer Elena Velez began a PG‑rated partnership with OnlyFans earlier in the year, according to previous reports. Page Six also noted recent publicity on the site involving actress Drea de Matteo.
Taymour, who has built Collina Strada’s profile on sustainable practices and playful, politically aware collections, has used physical garments and social campaigns to amplify her brand. The decision to partner with OnlyFans follows a broader movement among designers and creators seeking alternate digital channels for sales, storytelling and community engagement.
Collina Strada presented a runway collection at the helipad show that emphasized contrasts in texture and tone. The appearance of the "Level Up" T‑shirt at the event tied the runway directly to the new digital initiative: the garment was presented as a limited edition and part of the designer’s outreach to fans via the platform.
Representatives for OnlyFans and Collina Strada did not immediately respond to requests for additional comment. The move adds to a trend of fashion creators embracing unorthodox platforms to control how they present work and interact with consumers, a strategy some say can offer direct revenue streams and a closer connection with dedicated audiences.
Taymour’s announcement arrives during New York Fashion Week, when designers frequently experiment with format and partnerships to extend the life of runway presentations beyond the physical show. The Collina Strada show and the OnlyFans collaboration are part of a series of developments this year in which fashion figures have sought novel ways to monetize and narrate their creative processes online.
The Page Six report was the first outlet to publish details of Taymour’s OnlyFans collaboration and the debut of the limited‑edition T‑shirt at the helipad show.