Coleen Rooney, Idris Elba and Sabrina Elba led the guest list at the star-studded launch of Edward Enninful’s EE72 media company, held at Soho House in London on Thursday. The event marked Enninful’s transition from fashion magazine editor to entrepreneur, with his new venture showcasing the first issue of 72 on stands this month and signaling the expansion of his media portfolio.
Rooney arrived in a sleek all-black look, wearing a black midi dress paired with a matching blazer, black heels and a coordinating clutch. Sabrina Elba turned heads in a black sleeveless dress with a plunging neckline, while Idris Elba kept to a smart, pared-back aesthetic in a black shirt and trousers. The trio was joined by a constellation of guests from music, fashion and television, including Ashley Roberts in a red long-sleeved mini dress with a ruffled hem, Jameela Jamil in a black strapless ensemble with a silver necklace, and beauty mogul Charlotte Tilbury in a black dress featuring a plunging neckline and sheer detailing paired with green open-toe heels. Luke Evans opted for a more casual approach in a denim jacket and jeans.
Enninful, who previously served as editor-in-chief of British Vogue, introduced 72 as the flagship publication of his new EE72 media company. The first issue, on stands this month, features Julia Roberts on the cover and signals the magazine’s role within Enninful’s broader media venture. Lennon Gallagher was among the attendees, accompanied by his girlfriend Isobel Richmond, underscoring the event’s appeal across generations of celebrities and industry insiders.
The gathering comes as Rooney’s public profile and business portfolio continue to expand. In recent years, she has served as lead female ambassador for a global nutrition brand and has launched her own product line. Following her high-profile stint on I’m a Celebrity...Get Me Out of Here! in 2023, Disney announced a new premium access series centered on the Rooneys’ family life, further elevating Rooney’s presence in both entertainment and consumer brands. The EE72 launch underscores a broader shift toward cross-platform media ventures that pair fashion, celebrity, and storytelling across print and digital platforms, with Enninful positioning EE72 as a hub for future collaborations and content.