Cheryl is making a noticeable return to public life, appearing in her latest advertising campaign for Nivea and reportedly nearing a deal to join the coaching panel of "The Voice UK." The singer, 43, showcased brighter-looking eyes in a new Nivea ad promoting the brand's Cellular Age Rewind Eye Serum, marking her second year as an ambassador for the skincare company.
In a behind-the-scenes video, Cheryl shared that she has been using the eye serum daily for the past few months, attributing her refreshed appearance to the product. "So if you think I look brighter under the eye, that's why," she told her team. A Nivea spokesperson commented on the partnership, stating that bringing Cheryl back for a second year was a "natural evolution" and that she "perfectly embodies" the campaign's message of embracing innovation in skincare.
This renewed visibility follows a period of stepping back from the public eye after the death of Liam Payne, father of her son Bear, two years ago. Cheryl also paused her music career after Bear's birth in 2017, prioritizing motherhood and television work. She made a return to the stage in 2024 for the Girls Aloud reunion tour, held in tribute to her late bandmate Sarah Harding.
Beyond her brand endorsements, Cheryl is reportedly in advanced discussions to become a coach on "The Voice UK." This would mark her return to primetime television after a six-year absence, with her last TV appearance as a dance captain on BBC's "The Greatest Dancer" in 2020. Sources indicate that producers have approached Cheryl annually for the show, but timing has only recently become favorable. Negotiations are reportedly in their final stages, with filming scheduled to begin in Manchester on September 11. The Sun reported that a source close to the production stated that discussions are so far along that hair and makeup budgets are being discussed, and that Cheryl's friend Will.i.am will also be on the panel.
Representatives for Cheryl and "The Voice UK" have been contacted for comment.