Cheryl has re-emerged in the public eye, announcing a second consecutive year as an ambassador for Nivea and teasing a potential return to primetime television as a coach on "The Voice UK." The singer, 43, launched Nivea's new Cellular Epigenetics Age Rewind Eye Serum, showcasing her complexion in a promotional shoot. She appeared radiant in a blue dress while highlighting the new product.
A Nivea spokesperson stated that bringing Cheryl back for a second year was a "natural evolution" of their partnership, noting she embodies the campaign's message of embracing innovation in skincare. This renewed collaboration follows a period where Cheryl stepped back from the public eye after the death of her son Bear's father, Liam Payne, two years ago. Her music career was also on pause after Bear's birth in 2017, focusing on motherhood and television work.
Cheryl's return to the stage in 2024 for the Girls Aloud reunion tour, in memory of her late bandmate Sarah Harding, signaled her gradual re-entry into the spotlight. Sources indicate she is in advanced discussions to join "The Voice UK" as a coach, a role that would mark her return to primetime television after a six-year absence. Her last TV appearance was as a dance captain on BBC's "The Greatest Dancer" in 2020.
Reports suggest that Cheryl has been in talks with "The Voice UK" producers for months, with filming scheduled to begin in Manchester on September 11. An insider told The Sun that while producers have approached her annually, the timing has only recently become right for her to consider the role. Discussions are reportedly in the final stages, with the production team operating under the assumption she will participate. The presence of long-term friend Will.i.am on the judging panel is also seen as a positive factor.
The publication notes that details such as Cheryl's hair and makeup budget are already being discussed, indicating the advanced stage of negotiations. If she joins the ITV show, it would coincide with other reported changes, including speculation that Alesha Dixon and Stacey Solomon may replace host Emma Willis.
In addition to the Nivea deal and potential "The Voice UK" role, Cheryl is reportedly considering a documentary about her life and career. Sources close to the singer have revealed that she is contemplating a project that would delve into her successes, starting with her rise to fame on "Popstars: The Rivals." The documentary is also expected to offer insights into her personal life, including her marriages to Ashley Cole and Jean-Bernard Fernandez-Versini, and her relationship with Liam Payne.
According to a source, Cheryl is selective about her professional commitments and prioritizes motherhood, but feels she has a story worth telling. While no specific streaming platform has been attached, a bidding war between major services like Netflix, Amazon Prime, and Apple is anticipated. Cheryl is reportedly seeking creative control over the project, having expressed regrets about her 2012 documentary "Access All Areas," which she felt was too intrusive.