Actor Channing Tatum was seen blending into a crowd of Norway fans, sporting a blonde Erling Haaland wig, during a World Cup match. Tatum, 46, cheered on Norway in their Group I game against France at Boston Stadium in Foxborough, Massachusetts.
This appearance follows Tatum's recent role in a Nike short film, where he portrayed a lookalike of the Norwegian forward Erling Haaland. The campaign humorously depicted Tatum as Haaland's "new stunt double," featuring him in a blonde wig and a Norway kit.
The Nike film, released ahead of the World Cup, celebrates prominent football personalities and the appeal of the sport. It includes various football stars and celebrities associated with the brand, such as Travis Scott, Kim Kardashian, and LISA. The film's narrative involves a Hollywood director attempting to shoot a football movie, but the players, instead of following a script, engage in instinctive and creative play, leading to chaotic scenes on set. Nike utilized this concept to emphasize its campaign message that the most compelling football emerges when players trust their instincts over rigid direction.
The actor's decision to attend the match in a Haaland-inspired costume appears to stem from his enjoyment of portraying the footballer in the Nike campaign.
