Once relegated to the realm of the "naff" and budget-conscious, caravan holidays are experiencing a notable revival, attracting a new wave of enthusiasts including celebrities and social media influencers. This resurgence is driven by a combination of the cost-of-living crisis, a growing appreciation for kitsch aesthetics, and the unique freedom these mobile homes offer.
In 2025, camping and caravanning represented 18 percent of domestic holidays in Britain, according to Visit Britain. This trend sees figures like Coleen Rooney, Helen Mirren, Gemma Collins, and Stacey Solomon opting for caravan getaways, choosing static caravans in seaside towns or vintage touring vans over more traditional luxury destinations.
The Appeal of Kitsch and Affordability
The revival is partly attributed to the "comeback of kitsch." Many embrace the unique, often retro aesthetic of vintage caravans, with some enthusiasts personalizing their spaces with "girlie paraphernalia," themed decor, and vibrant colors. Platforms like Airbnb and campsites.co.uk now offer a variety of vintage caravan rentals, from iconic Airstreams to smaller teardrop trailers.
For many, the appeal lies in the affordability. While motorhomes can cost tens of thousands, second-hand caravans can be purchased for around £1,000. The Camping & Caravanning Club notes that caravanning is an accessible way to enjoy road trips, with a significant portion of younger people drawn to the aspirational aspect of renovating an old caravan. Experts advise that while styling can be a DIY project, any work involving gas or electricity should be handled by professionals.
Social Media and Mobility Drive Interest
Social media platforms have become significant drivers of this trend. Instagram sees millions of posts under hashtags like #caravan and #caravanlife, while TikTok features numerous influencers sharing their caravanning adventures. The inherent mobility of touring caravans allows users to reach diverse and picturesque locations, providing fresh content for online sharing. Lottie Gross, a travel writer and influencer, documents her caravan trips, noting a significant interest from women of all ages eager to learn about the logistics and freedom associated with caravanning. She highlights the practicality of using a caravan for day trips and evenings out, a distinct advantage over larger motorhomes.
Environmental Considerations and Modern Amenities
Beyond the aesthetic and cost benefits, some caravans are also appealing to environmentally conscious travelers. Certain sites are incorporating sustainable practices such as solar energy and electric vehicle charging. For those seeking comfort, the market now offers high-spec tourers with modern amenities like Wi-Fi and air conditioning, as well as glamping-style setups with features such as wood-fired hot tubs.
Tips for Buying and Renovating
For those looking to purchase a second-hand caravan, experts like Richard and Lyn Stark of The English Caravan Company advise thorough inspection for damp and rot, which are common issues, especially in vintage models. Ensuring the vehicle is road-worthy, with functional brakes, tires, and tow hitch, is crucial. Professional servicing for gas and electrical systems is essential for safety. Resealing is a key maintenance task to ensure waterproofing, particularly around awning rails, skylights, and windows. While professional renovations can be costly, the emotional value derived from restoring a piece of personal history or childhood memory can be priceless for many owners. "The vast majority of people do it because either the van has been in the family all their lives or they have bought the one they had holidays in as children years ago," Stark notes.
Personalizing a caravan's interior with soft furnishings, paint, and decorative items can add character and warmth. Simple updates like changing carpets, curtains, and light fittings, or hand-painting the exterior, can significantly enhance a van's aesthetic appeal. Careful consideration must also be given to storage solutions and securing items within the moving vehicle.