Brooklyn Beckham is reportedly planning to open a burger restaurant in the United States with financial backing from his wife, Nicola Peltz, and her father, billionaire investor Nelson Peltz, according to media reports.
The venture is said to build on branding Beckham recently revealed for "Beck's Buns" and a trademark application that was revised to include restaurants. The trademark is held by Beckham’s company, Buster Sauce Inc., and the menu is expected to feature high-quality burgers alongside the chef’s Buster hot sauces, a source told The Sun. Daily Mail reported the development and said representatives for Beckham were contacted for comment.
Beckham, 26, has moved into food and lifestyle businesses in recent years. He launched Cloud 23, a bottled hot sauce sold at about £15 a bottle, in October, and has promoted a second brand, WESAKE, a Japanese-style sake venture. Beckham has also produced cooking content online, including a Facebook Watch series titled "Cookin' With Brooklyn," and has pursued work in photography and brand partnerships.
The reported restaurant plan follows a brief dispute last month with the beer brand Beck's, after which Beckham altered his trademark application to broaden the categories covered. Sources told British tabloids that Beckham plans to incorporate his existing Buster sauces and Cloud 23 branding into a wider personal brand that could encompass food and clothing. Beckham has previously set up a California company, Peltz Beckham, and holds commercial agreements and endorsements that have contributed to his reported net worth.
Media reports quoting unnamed insiders say Beckham has long wanted to own a restaurant near where he lives and that the Peltz family has offered financial and personal support for the project. The exact location, investment terms and opening timeline were not disclosed. A representative for Beckham did not immediately offer comment when contacted through outlets that reported the story.
The restaurant reports come amid accounts of a strained relationship between Beckham and his parents, David and Victoria Beckham. British media coverage has noted that Beckham and his wife renewed their vows in an August ceremony in Westchester County attended by the Peltz family, and that members of the Beckham family were not present. Tabloid coverage has described the family as estranged and has published excerpts of a speech Beckham reportedly gave at the ceremony praising the Peltz family.
Those reports also said Beckham has not been photographed with his family in the U.K. since Boxing Day last year, though he has returned to Britain for work commitments, including an advertising shoot. Coverage in multiple outlets has framed the situation as a private family dispute, relaying statements attributed to unnamed sources on all sides but offering limited independent verification.
Beckham’s business activities have included photography, a 2017 book titled What I See, and endorsements for brands including Tiffany & Co., Pepe Jeans and plant-based milk Silk. He has leveraged his social media following to promote culinary projects and product launches and has previously described himself as self-taught in the kitchen rather than formally trained.
Trademark filings and brand launches are public steps commonly taken ahead of hospitality projects, but they do not guarantee a venue will open. As reporters sought confirmation of the restaurant plan, Beckham’s representatives were approached for comment, and legal records show Buster Sauce Inc. as the owner of related trademarks. The timeline for any planned openings and details of menu, staffing and investment remain unconfirmed by Beckham or Peltz family representatives at the time of publication.