Posh clothing company Boden has hired Sinead McKeefry, the long-time stylist for television presenter Claudia Winkleman, to design a new collection. The range will be inspired by Winkleman's fashion sense, which gained significant attention during her hosting of the popular BBC series 'The Traitors'.
McKeefry, who has collaborated with Winkleman for 20 years, is credited with crafting the presenter's signature looks that have become a talking point. The upcoming Boden collection is expected to feature items such as quilted skirts, chunky boots, oversized knit jumpers, and blazers. This marks a departure from Boden's typically more traditional offerings, often favored by the Princess of Wales.
The success of 'The Traitors' has seen a surge in demand for fashion inspired by Winkleman's style. Competitors like M&S and Zara reportedly saw 'Traitors-coded' items sell out rapidly following the show's popularity.
Winkleman, 54, has previously spoken about her personal style evolution. Early in her career, she was sometimes asked to adopt more conventionally feminine outfits, including wearing a dress when she first presented the 'Strictly Come Dancing' spin-off 'It Takes Two' in 2004. However, she has stated that such attire made her feel inauthentic, and she advocated for returning to her more comfortable, personal style, a decision that producers ultimately supported. This distinctive look, characterized by her trademark eye makeup and black fringe, has become her well-known aesthetic. Winkleman has also been a muse for the goth community due to this style.
This is not Winkleman's first foray into the fashion and beauty world as a source of inspiration. In 2015, M&S launched the 'Claudia Beauty Collection,' and in 2019, she introduced her own beauty brand, Full Panda.
Boden expressed enthusiasm for the collaboration, with Johnny Boden stating, "We're delighted to be working with Sinead. She is hugely talented and a true champion of British heritage style."
In other fashion-related news, model and actress Suki Waterhouse reportedly curates much of her wardrobe from the online second-hand marketplace Vinted, where items are available at an average of £5. Waterhouse, with a reported net worth of £10 million, is also noted for her simple culinary tastes, including a fondness for jacket potatoes.
Separately, a No. 7 England football shirt worn by David Beckham during the 2006 World Cup match against Trinidad and Tobago is currently up for auction. Bidding had reached £6,000 as of recent reports, a sum significantly lower than the £3.6 million achieved for Pelé's 1958 World Cup final shirt.
Highgrove, the shop associated with King Charles, has expanded its offerings to include life-sized willow sculptures of horses, priced at £8,571. Additionally, Alexandra Flora Beidas, a lawyer with experience in homelessness charities, has been appointed as the new director of The Royal Foundation, an initiative with which Prince William has been involved in supporting the homeless.